PRIVACY POLICY

Emily’s Closet

1. Information About the Collection of Personal Data and Contact Details

1.1

Thank you for visiting the website of Emily’s Closet. We appreciate your interest and want to inform you about how your personal data is handled when you use our website. Personal data means any information that can be used to identify you personally.

1.2

The data controller responsible for processing personal data on this website under the General Data Protection Regulation (GDPR) is:

Emily’s Closet
Email: info@emilys-closet.com

The data controller is the natural or legal person who determines the purposes and means of processing personal data.

1.3

For security reasons and to protect the transmission of confidential content, this website uses SSL or TLS encryption. You can recognize an encrypted connection by “https://” in the address bar and the lock symbol in your browser.

Emily’s Closet does not use automated decision-making or profiling that produces legal effects or significantly affects users within the meaning of Article 22 GDPR.

2. Data Collection When Visiting Our Website

When you visit our website for informational purposes only, without registering or providing data actively, we collect only the information that your browser automatically transmits to our server (“server log files”). This includes:

  • Visited website

  • Date and time of access

  • Amount of data transferred

  • Referring URL

  • Browser type

  • Operating system

  • IP address (anonymized where applicable)

This data is processed in accordance with Article 6(1)(f) GDPR based on our legitimate interest in ensuring website stability and functionality. The data is not shared with third parties unless there is evidence of unlawful use.

3. Cookies

Our website uses cookies to enhance usability and enable certain features. Cookies are small text files stored on your device.

  • Session cookies are deleted automatically when you close your browser.

  • Persistent cookies remain stored on your device and allow recognition on future visits.

Cookies may process technical data such as browser information, location data, or IP addresses. Where personal data is processed, this occurs under Article 6(1)(b) GDPR for contract fulfillment or Article 6(1)(f) GDPR based on our legitimate interest in providing an optimal user experience.

You can manage or disable cookies at any time through your browser settings. Please note that disabling cookies may limit website functionality.

When required, we request your consent for non-essential cookies via a cookie banner.

4. Contacting Us

When you contact us by email or contact form, personal data is collected to process your inquiry. This data is used solely to respond to your request.

The legal basis is Article 6(1)(f) GDPR. If your inquiry relates to a contract, Article 6(1)(b) GDPR applies. Data will be deleted once your inquiry has been resolved, unless legal retention obligations apply.

5. Customer Accounts and Contract Processing

When you create a customer account or place an order, we collect and process personal data necessary to fulfill the contract in accordance with Article 6(1)(b) GDPR.

You may request deletion of your customer account at any time by contacting us. After contract completion or account deletion, data is stored only for statutory retention periods and then deleted unless further lawful processing applies.

6. Use of Data for Marketing Purposes

6.1 Newsletter Subscription

If you subscribe to our newsletter, we use your email address to send updates and offers. Subscription follows a double opt-in procedure. The legal basis is Article 6(1)(a) GDPR.

You may unsubscribe at any time via the link in the newsletter or by contacting us. Your email address will then be removed unless further lawful use applies.

6.2 Newsletter for Existing Customers

If you purchase from us, we may send you promotional emails for similar products based on Article 6(1)(f) GDPR. You may object at any time, and we will immediately stop sending such emails.

7. Order Processing and Payment Providers

Personal data required for delivery is shared with shipping providers as necessary under Article 6(1)(b) GDPR.

PayPal

Payments via PayPal are processed by PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg. Data is shared only to the extent required for payment processing. PayPal may perform credit checks under applicable law.

SOFORT / Klarna

If you choose SOFORT, payment processing is handled by SOFORT GmbH (Klarna Group). Data is transmitted solely for payment execution.

8. Review Reminder Emails

With your consent under Article 6(1)(a) GDPR, we may send a one-time email reminder requesting a product review. You may withdraw consent at any time.

9. Social Media Plugins

Our website may include social sharing buttons for platforms such as Facebook, Instagram, and Google services using privacy-friendly Shariff solutions. No data is transmitted until you actively click a button.

Further details are available in the privacy policies of the respective providers.

10. Online Marketing and Analytics

We may use Google services such as Google Ads, remarketing, and Google Analytics with IP anonymization. Data processing is based on Article 6(1)(f) GDPR for marketing and website optimization.

You can opt out of tracking via browser settings or official Google opt-out tools.

11. Retargeting and Advertising

We may use Facebook Pixel and Google Remarketing with your explicit consent under Article 6(1)(a) GDPR to improve advertising relevance. You can revoke consent at any time.

12. Rights of Data Subjects

You have the right to:

  • Access your data (Art. 15 GDPR)

  • Rectify inaccurate data (Art. 16 GDPR)

  • Request deletion (Art. 17 GDPR)

  • Restrict processing (Art. 18 GDPR)

  • Data portability (Art. 20 GDPR)

  • Withdraw consent (Art. 7(3) GDPR)

  • Lodge a complaint with a supervisory authority (Art. 77 GDPR)

13. Right to Object

You may object at any time to processing based on legitimate interest. If your data is processed for direct marketing, we will immediately stop processing upon objection.

14. Data Retention

Personal data is retained only as long as legally required. After expiration of retention periods, data is securely deleted unless further lawful processing is necessary.

15. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

📧 info@emilys-closet.com